Sri Lanka’s lustrous and dynamic beauty industry found its stride in the early weaving of clothes at home. Then the Singer machine was supported closely by colorful clothes, thread, needles and buttons as the country welcomed globalization and early modernism. Fashion was a small cottage industry and beauty care was a nascent trend.
In 1991, Saweena opened its doors from similar humble beginnings. Our founders, Gemunu and Subhani Weerawardhena, were upstarts. They took their hard earned savings and started out as a shelf inside the celebrated retail icon, Borella Pharmacy.
Through relentless attention to consumer needs, entrepreneurial vitality and deep care for all stakeholders inspired through Buddhist cultural values in action, Saweena steadily emerged as a leader in the beauty and fashion industry.
Today, the company is the largest beauty care chain in Sri Lanka with 8 locations in Colombo, Negombo, and Kandy cities. It is a one stop shop for your cosmetics, jewelry, accessories and gifting needs with a selection of over 10,000 products.
The extraordinary journey of Saweena continued with the appointment as the exclusive sole agent of the professional makeup brand, Kryolan GmbH in Sri Lanka. Today the brand meets the needs of the film, fashion, tv and bridal makeup professionals of the country. Further, the company also represents the brand Aroma Magic in Sri Lanka, which in turn is a staple of established high end salons in the country.
The introduction of Viana Cosmetics to the market in 2009, marked another enterprising venture. Understanding the lack of reliable, affordable, safe, international quality products, the brand boasts over 600 products across makeup, skin and hair care. Viana products are made in Sri Lanka at GMP and ISO standards and the manufacturing facility is equipped with state of the art laboratories for research and development. As such, the Saweena group of companies is vertically integrated across beauty retail, distribution, manufacturing and research and development.
On the 30th anniversary of the entrepreneurial success of Saweena, we embrace the future with the launch of our ecommerce portal – www.saweena.com. The platform offers the widest range of both local and international cosmetics brands at your fingertips along with selected jewelry, accessories and gifting options for all seasons.